Which major outdoor retailer launched the groundbreaking "Don't Buy This Jacket" anti-consumption marketing campaign to promote sustainable purchasing decisions?

The natural products industry has seen remarkable growth and innovation in recent years as consumers increasingly seek sustainable, eco-friendly alternatives. Major brands have adapted their marketing strategies to highlight their environmental commitments, sometimes in surprising ways. Test your knowledge of how companies are positioning themselves in the natural products marketplace with this challenging trivia question!

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Patagonia
REI
The North Face
Columbia Sportswear