Which celebrity's brand logo underwent a dramatic minimalist redesign in 2019, changing from an ornate script with a crown to a simple sans-serif wordmark, resulting in a 40% increase in millennial market reach?

Many celebrities have launched their own product lines and brands, complete with distinctive logos that evolve over time. These logos often reflect the celebrity's personal brand identity and career evolution. Test your knowledge about famous personal brand logo transformations and see if you can spot which celebrity made a strategic logo redesign that significantly impacted their brand perception.

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Rihanna's Fenty Beauty
Kylie Jenner's Kylie Cosmetics
Jessica Alba's The Honest Company
Gwyneth Paltrow's Goop