Which military recruitment advertising slogan was created in 2001 and generated over $178 million in brand equity value within its first year, setting a new standard for military marketing campaigns?

Throughout history, military recruitment has relied on powerful advertising campaigns to attract personnel during times of both peace and conflict. These campaigns have shaped public perception and become iconic pieces of marketing history. Test your knowledge about some of the most influential military recruitment advertising campaigns that changed how armed forces connect with potential recruits and the general public.

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"An Army of One" (U.S. Army)
"Be All You Can Be" (U.S. Army)
"The Few. The Proud. The Marines." (U.S. Marine Corps)
"Aim High" (U.S. Air Force)