Which celebrity pioneered the equity-based endorsement model by taking partial ownership instead of just a flat fee for their product partnership, creating one of the most successful influencer marketing deals in history?

In today's digital marketplace, celebrities have transformed from mere endorsers to powerful marketing forces. Their ability to drive consumer behavior has revolutionized how brands connect with audiences. This trivia question explores a groundbreaking influencer marketing strategy that changed how we think about celebrity product partnerships and authenticity in advertising.

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George Clooney with Casamigos Tequila
50 Cent with Vitamin Water
Beyoncé with Ivy Park
Kylie Jenner with Kylie Cosmetics