Which pricing strategy did Illumina use in 2014 that revolutionized the genomic sequencing market by making their HiSeq X Ten system dramatically more accessible to researchers?

Scientific advancements often face complex journeys from laboratory to marketplace. The pricing strategies for scientific innovations are influenced by R&D costs, market demand, regulatory requirements, and societal impact. This trivia explores a fascinating historical case of scientific pricing strategy that changed an entire industry and made a critical scientific tool more accessible to researchers worldwide.

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Value-based pricing: charging $1000 per genome sequenced, regardless of machine cost
Cost-plus pricing: selling systems at production cost plus a fixed 30% margin
Subscription pricing: monthly access fees rather than equipment purchase
Freemium model: providing basic sequencing free with premium analysis services