Which luxury fashion house was the first to launch a dedicated Zodiac-themed Lunar New Year collection that has since become an annual tradition eagerly anticipated by collectors?

Cultural celebrations offer unique opportunities for brands to connect with consumers through special product releases. Lunar New Year is one of the most significant cultural shopping periods in Asia and beyond, with many global brands creating limited-edition products to honor traditions while driving sales. Test your knowledge about how international brands have embraced this important cultural festival through their product strategies.

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Burberry
Louis Vuitton
Gucci
Chanel