Which predictive analytics metric revolutionized retail churn prediction by measuring potential future value rather than just historical purchase data?

In the competitive world of retail, data analytics has transformed how businesses make decisions. Customer retention metrics have evolved significantly over the decades, with increasingly sophisticated tools for predicting consumer behavior. This trivia question tests your knowledge of a key advancement in retail churn prediction analytics that changed how businesses approach customer retention strategies.

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Customer Lifetime Value (CLV)
Average Order Value (AOV)
Purchase Frequency Rate (PFR)
Retention Rate Index (RRI)