Which candy experienced a 65% sales increase after being featured prominently in a 1982 sci-fi blockbuster, where the alien protagonist follows a trail of them?

Product placement in movies and TV shows has become a sophisticated marketing strategy that can elevate brands to iconic status. From subtle appearances to becoming central plot elements, these strategic placements have created some of the most memorable brand moments in entertainment history. Test your knowledge about famous products that gained significant popularity or recognition through their strategic placement in pop culture media!

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• Reese's Pieces in 'E.T. the Extra-Terrestrial'
• M&M's in 'Close Encounters of the Third Kind'
• Skittles in 'Star Wars: Return of the Jedi'
• Hershey's Kisses in 'Alien'

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