Which major beverage brand launched a successful marketing campaign featuring traditional Day of the Dead (Día de los Muertos) imagery that helped revitalize cultural appreciation of this Mexican tradition?

Traditional cultural practices are increasingly being integrated into modern product marketing strategies. Many brands are finding innovative ways to honor cultural heritage while appealing to contemporary consumers. This poll tests your knowledge about a groundbreaking marketing campaign that successfully bridged tradition with modern commerce.

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Coca-Cola with their 'Share a Coke with the Departed' campaign
Pepsi with their 'Celebration Beyond Life' limited edition bottles
Modelo with their 'Honor Your Ancestors' specialty packaging
Jarritos with their 'Roots of Remembrance' commemorative series