Which classic novel's 2018 digital marketing campaign featured interactive Instagram stories where readers could 'choose their own adventure' through the original text, resulting in a 320% sales increase?

In the digital age, traditional publishing houses and bookstores have had to reimagine their approaches to marketing and selling literature. Major publishing brands have invested heavily in e-commerce strategies, digital platforms, and innovative marketing campaigns to maintain their relevance and reach new audiences. This trivia question explores one particularly successful digital marketing campaign that transformed a classic literary work's market presence.

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George Orwell's '1984' by Penguin Random House
Jane Austen's 'Pride and Prejudice' by Vintage Classics
F. Scott Fitzgerald's 'The Great Gatsby' by Scribner
Mary Shelley's 'Frankenstein' by Oxford University Press