Which retail giant established the first major innovation lab in 2011, creating a model that other retailers would later follow for testing new shopping technologies and experiences?

Test your knowledge about innovative retail laboratory concepts that transformed the shopping experience. These experimental spaces have redefined how brands interact with customers, test new technologies, and shape the future of retail. While many retail innovation labs exist today, one company pioneered this concept in a particularly influential way that changed how retailers approach experimentation and customer experience development.

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Walmart Labs
Amazon Go Innovation Center
Target Innovation Studio
Best Buy Tech Labs