Which gaming company pioneered the first widely-adopted VR retail experience that allowed players to virtually browse and 'test play' games before purchasing?

The gaming industry has embraced virtual reality not just in gameplay but also in how games are marketed and sold to consumers. Major retailers and game publishers have experimented with innovative VR shopping experiences that transform how players discover and purchase games. Test your knowledge about how virtual reality is changing the retail landscape for gamers!

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Valve (through Steam VR Home Shopping)
Sony (through PlayStation VR Storefront)
Nintendo (through Labo VR Shop)
Microsoft (through Xbox Holographic Store)