Which retail giant pioneered the 'digital download card' customer loyalty program that allowed physical album purchasers to also receive a free digital copy of the music?

The music retail landscape has transformed dramatically over the decades. From vinyl shops to streaming services, the way consumers purchase and experience music has evolved alongside technology and marketing innovations. This trivia question explores how a major retail giant approached customer loyalty in the music industry, changing how fans connect with their favorite artists and how music is marketed to consumers.

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Best Buy with their 'Dual Format' program in 2008
Amazon with their 'AutoRip' service in 2013
Walmart with their 'MP3 Studio' initiative in 2010
Target with their 'RedTrack' exclusive in 2011