Which global brand created the 'Barriletes' advertising campaign that honored Guatemala's Day of the Dead tradition of flying giant kites to communicate with departed souls?

In today's global marketplace, successful brands must navigate diverse cultural traditions when developing their marketing strategies. Some of the most iconic brand storytelling examples incorporate cultural elements that resonate deeply with specific communities. This trivia question explores how a major brand adapted its marketing to honor a significant cultural tradition. Test your knowledge of culturally-sensitive brand storytelling!

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Coca-Cola, featuring the colorful kites on limited edition bottles and supporting local kite-making communities
Nike, creating special edition shoes with designs inspired by the traditional kite patterns
Apple, producing a documentary series about the tradition that was featured in their stores worldwide
Samsung, developing an app that allowed users to design virtual kites and donate to cultural preservation efforts