Which pharmaceutical product was the first to use direct-to-consumer television advertising after the FDA relaxed broadcast advertising regulations in 1997?

The pharmaceutical industry has created some of the most innovative and sometimes controversial marketing campaigns in history. These campaigns have shaped how patients view medications and have influenced doctor-patient conversations about treatment options. This poll tests your knowledge about a groundbreaking pharmaceutical marketing campaign that changed direct-to-consumer advertising in medicine.

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Claritin (loratadine) by Schering-Plough
Prozac (fluoxetine) by Eli Lilly
Lipitor (atorvastatin) by Pfizer
Viagra (sildenafil) by Pfizer