Which global brand launched a successful marketing campaign based on Nordic folklore's 'Jötunn' (frost giants) to promote their sustainability initiatives?

Throughout history, mythology and folklore have provided rich storytelling elements that modern brands frequently leverage in their marketing strategies. From Nike's winged goddess of victory to Starbucks' siren, mythological elements create powerful brand identities and emotional connections with consumers. This poll tests your knowledge of how one famous brand utilized ancient folklore in a groundbreaking marketing campaign that redefined their product positioning.

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IKEA's 'Guardians of the Forest' campaign featuring frost giants as protectors of sustainable wood sourcing
Coca-Cola's 'Winter Spirits' campaign where frost giants represented the fight against global warming
Apple's 'Elements' campaign connecting frost giants to renewable energy used in device manufacturing
Volvo's 'Nordic Strength' campaign using frost giants to symbolize vehicle safety in extreme conditions