Which Broadway show pioneered the use of a digital lottery system that offered deeply discounted front-row seats, creating unprecedented audience engagement and becoming a marketing phenomenon?

The performing arts world has seen many innovative marketing campaigns that transformed how shows connect with audiences. From traditional newspaper ads to viral digital campaigns, marketing strategies have evolved dramatically to fill theater seats. This trivia question tests your knowledge about a groundbreaking marketing approach that changed Broadway's audience development forever. Can you identify which revolutionary campaign set new standards for performing arts marketing?

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Hamilton (2015)
The Phantom of the Opera (1988)
Wicked (2003)
The Lion King (1997)