Which unexpected brand collaboration sold out completely within minutes of its 2020 launch, crashed websites, and now resells for up to 10x its original price?

Brand collaborations have become a defining feature of modern pop culture, creating unexpected pairings that generate massive buzz and cultural moments. From luxury fashion houses teaming up with fast food chains to celebrity-endorsed product lines that break the internet, these strategic partnerships often transcend their commercial nature to become cultural phenomena. Test your knowledge about one of the most surprising and successful pop culture brand collaborations of recent years!

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Crocs x KFC (fried chicken-scented clogs with removable chicken-shaped Jibbitz)
McDonald's x Travis Scott (the 'Cactus Jack' meal and merchandise line)
IKEA x Virgil Abloh (the 'MARKERAD' limited furniture collection)
Lego x Levi's (customizable denim pieces with Lego studs and bricks)