Which gaming company first introduced a loyalty program that allowed players to earn virtual currency across multiple games that could be redeemed for exclusive in-game items, physical merchandise, and even future game discounts?

In the competitive gaming industry, loyalty programs have evolved dramatically to keep players engaged. From simple point systems to complex multi-tiered ecosystems with real and virtual rewards, gaming companies have pioneered innovative approaches to customer retention. Test your knowledge about a groundbreaking loyalty program innovation that changed how gamers are rewarded for their dedication and engagement.

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Steam (Valve) with Steam Rewards in 2009
Ubisoft with Ubisoft Club (later Ubisoft Connect) in 2012
Electronic Arts with EA Access rewards in 2014
Activision Blizzard with Battle.net Rewards in 2010