Which ancient civilization created the first known customer loyalty program through clay tokens that merchants would give to repeat customers for future discounts?

Before modern loyalty cards and digital rewards programs, ancient civilizations had their own sophisticated methods of maintaining customer loyalty and repeat business. From specialized tokens to guild memberships, these early loyalty systems helped sustain commercial relationships across empires. Test your knowledge about these fascinating precursors to today's customer retention strategies!

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Ancient Egyptians, who used scarab-shaped tokens in the marketplace
Mesopotamian traders in ancient Babylon, using small clay tokens called 'shedu'
Ancient Greeks, who provided olive oil tokens at the agora markets
Roman merchants, who distributed copper 'fidelis' coins to valued customers