Which gaming company's loyalty program was the first to introduce a 'battle pass' subscription model that has since been widely adopted across the industry as a customer retention strategy?

The gaming industry has pioneered innovative customer engagement strategies within virtual worlds. From in-game purchases to virtual economies, gaming platforms have created sophisticated loyalty programs and personalized experiences that many traditional retailers now seek to emulate. This trivia question explores how major gaming companies are revolutionizing customer engagement in virtual worlds through their evolving loyalty programs.

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Epic Games (Fortnite)
Valve Corporation (Dota 2)
Riot Games (League of Legends)
Activision Blizzard (Call of Duty)