Which global brand created a limited edition collection based on the Mexican 'Día de los Muertos' (Day of the Dead) that featured traditional calavera (skull) artwork and became one of their most successful cultural marketing initiatives?

Cultural traditions have long been incorporated into brand identities to create authentic connections with consumers. From utilizing traditional art forms in packaging to centering marketing campaigns around cultural celebrations, brands leverage these elements to establish emotional resonance. This trivia question explores how a major brand successfully incorporated a specific cultural tradition into their product design, creating a globally recognized limited edition that honored local heritage while driving significant consumer engagement.

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Nike, with their 'Día de los Muertos' sneaker collection featuring vibrant sugar skull designs and marigold motifs
Starbucks, with special edition skull-decorated cups and Mexican chocolate-inspired beverages
LEGO, with a buildable Día de los Muertos altar set featuring miniature sugar skulls and marigold flowers
Apple, with limited edition iPhone cases featuring traditional calavera art designed by Mexican artists