Which brand collaboration holds the Guinness World Record for 'fastest-selling designer collection in a retail chain's history', selling out in most stores within the first 30 minutes?

Brand collaborations have become a powerful strategy in retail, with some partnerships breaking world records for sales, engagement, or cultural impact. The most successful collaborations often create unprecedented demand, viral marketing moments, and even make it into the record books. Test your knowledge about a famous collaboration that secured its place in retail history by breaking a significant world record.

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H&M x Balmain (2015)
Supreme x Louis Vuitton (2017)
H&M x Versace (2011)
Target x Missoni (2011)