Which gaming company first implemented 'Virtual Reality Experience Zones' in major retail stores that allowed customers to fully test VR games before purchase, significantly boosting their VR headset sales in 2016-2017?

The gaming industry has been dramatically transformed by virtual reality technologies, changing not just how we play games but also how they're marketed and sold. Major gaming companies have been experimenting with innovative retail approaches to showcase VR products. This trivia question focuses on a groundbreaking retail innovation strategy that changed how gamers experience products before purchase.

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