Which presidential campaign first pioneered the use of mass direct mail marketing with personalized demographic targeting?

Throughout modern political history, candidates have used innovative packaging and branding techniques to connect with voters. From campaign buttons to digital content delivery, the 'packaging' of political messages has evolved dramatically. This trivia question tests your knowledge about a groundbreaking packaging innovation that changed how political campaigns reached American households.

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Richard Nixon's 1972 re-election campaign
John F. Kennedy's 1960 campaign
Ronald Reagan's 1980 campaign
Jimmy Carter's 1976 campaign