Which Broadway musical pioneered the 'Lottery Ticket System' as a marketing strategy, offering affordable front-row seats to increase accessibility and create daily publicity opportunities?

The performing arts industry has seen revolutionary marketing campaigns that transformed shows from potential flops to legendary successes. One particular musical's unique product marketing strategy in the early 2000s changed how Broadway productions approach audience development and brand recognition. Test your knowledge about this influential campaign that altered the landscape of theatrical promotion forever.

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