Which of these long-running Broadway musicals underwent a controversial logo redesign in 2016 that initially received backlash but ultimately helped attract a younger demographic?

Test your knowledge of performing arts brand identity! Behind every successful Broadway production lies careful product development and brand strategy. The visual identities of long-running shows often evolve over time to stay relevant while maintaining their core essence. This poll challenges you to identify which iconic Broadway logo underwent a significant transformation that sparked controversy among theater enthusiasts and dramatically affected ticket sales.

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