Which fast food chain was the first to use the tagline 'Have It Your Way' in their advertising campaigns?

In the world of pop culture, advertising taglines can become just as famous as the products they represent. Some catchphrases have transcended their original campaigns to become part of our everyday language. This trivia question tests your knowledge of one of the most contested tagline disputes in advertising history, where a simple phrase became the center of a major brand rivalry. Can you identify the correct origin of this famous slogan?

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Burger King
McDonald's
Wendy's
Jack in the Box