Which author's Instagram-based influencer marketing campaign is credited with selling over 1 million copies of a poetry collection in less than a year, transforming how publishers promote literary works?

In today's publishing landscape, author influencer marketing has become a crucial strategy for promoting books. Publishers increasingly leverage author platforms and strategic partnerships to reach wider audiences. This trivia tests your knowledge about a groundbreaking influencer marketing campaign that changed how literature reaches the mainstream market. Think about how traditional publishing has evolved in the digital age!

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• Rupi Kaur with 'Milk and Honey'
• Amanda Gorman with 'The Hill We Climb'
• R.H. Sin with 'Whiskey Words & a Shovel'
• Lang Leav with 'Love & Misadventure'

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