Which innovative marketing approach helped the Japanese traditional indigo dyeing technique 'Aizome' gain international recognition and commercial success in 2019?

Cultural traditions and heritage crafts are experiencing a global renaissance as consumers seek authentic, meaningful products with cultural significance. Major brands and local artisans alike are finding innovative ways to market traditional crafts in the modern marketplace. This poll tests your knowledge about successful marketing strategies that have helped revitalize cultural traditions and bring them to new audiences while respecting their heritage and significance.

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A sustainability-focused campaign highlighting its natural dyes and zero-waste production process
A celebrity endorsement campaign featuring K-pop stars wearing Aizome-dyed clothing
A viral TikTok challenge where users created their own DIY indigo-dyed products
A Netflix documentary series about traditional Japanese textile arts