Which celebrity endorsement deal is considered revolutionary for creating a billion-dollar company rather than just a traditional paid sponsorship?

Celebrity endorsements have transformed product marketing in the pop culture landscape. While many memorable partnerships exist, one particular endorsement deal in the 2010s revolutionized how celebrities collaborate with brands - creating a blueprint for modern influencer marketing and generating unprecedented wealth for the celebrity involved. Test your knowledge about this industry-changing partnership that altered how we think about celebrity product endorsements.

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George Clooney's partnership with Nespresso
Kylie Jenner's creation of Kylie Cosmetics
Rihanna's equity-based deal creating Fenty Beauty
Dwayne 'The Rock' Johnson's Teremana Tequila