Which music brand's storytelling approach revolutionized how artists connect with fans by creating an entire visual universe and mythology around their music?

Brand storytelling in the music industry goes beyond album art and lyrics. Many iconic music brands have created powerful narratives that connect with audiences on a deeper level. This poll tests your knowledge of how certain music brands have used storytelling to create lasting legacies and cultural impact. Can you identify which famous music brand storytelling example truly changed the industry?

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Gorillaz, with their animated virtual band members and interconnected storylines across albums
Beyoncé's Sasha Fierce alter-ego, which was primarily a marketing concept for a single album cycle
Taylor Swift's easter eggs in music videos, which mainly hint at future releases rather than building a narrative universe
The Beatles' Sgt. Pepper concept, which was limited to one album and didn't extend to a broader storytelling universe