Which major scientific research organization launched its own direct-to-consumer retail platform in 2020, allowing consumers to purchase products developed from its research without third-party manufacturers?

The intersection of scientific research and retail has created an entirely new market segment. Scientific breakthroughs are increasingly bypassing traditional distribution channels, with research institutions and laboratories developing direct-to-consumer products. This evolution has changed how cutting-edge science reaches everyday consumers, creating new challenges and opportunities in retail strategy, pricing models, and consumer education.

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CERN (European Organization for Nuclear Research)
NASA (through the NASA Technology Transfer Program)
Max Planck Society
National Institutes of Health (NIH)