Which 1984 athlete endorsement deal is credited with saving Nike as a company and revolutionizing the sports marketing industry?

In the world of sports product marketing, athlete endorsements have transformed how brands connect with consumers. One groundbreaking deal changed the landscape forever, creating a template that brands still follow today. This partnership not only revolutionized sports marketing but also saved a struggling company from bankruptcy, turning it into a global powerhouse. Test your knowledge of this pivotal moment in sports business history!

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• Michael Jordan and the Air Jordan line
• Bo Jackson and the Cross Trainers campaign
• Andre Agassi and the Challenge Court collection
• John McEnroe and the Air Trainer 1

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