Which celebrity's retail beauty brand is known for its signature millennial pink packaging that helped create a distinctive brand identity and drove massive social media success?

Many celebrities have launched successful retail brands with distinctive color schemes that became part of their brand identity. These color choices are often strategic decisions that reflect the celebrity's persona, target audience preferences, and marketing psychology. Test your knowledge about these iconic celebrity retail brand color associations that have helped drive their commercial success and brand recognition in the competitive retail landscape.

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Kylie Jenner (Kylie Cosmetics)
Rihanna (Fenty Beauty)
Lady Gaga (Haus Laboratories)
Selena Gomez (Rare Beauty)