Which iconic advertising slogan from the 1990s cost approximately $100 million to launch and helped transform the brand's public image from a basic computer manufacturer to a lifestyle company?

In the world of pop culture, advertising campaigns have created some of the most memorable catchphrases that transcended marketing to become cultural touchstones. Behind these simple slogans often lie fascinating stories of creative development, massive budget allocations, and cultural impact. This question explores one of the most expensive and influential advertising campaigns in pop culture history, which fundamentally changed how a brand was perceived by the public.

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Think Different (Apple)
Just Do It (Nike)
Where Do You Want To Go Today? (Microsoft)
The Ultimate Driving Machine (BMW)