Which celebrity's influencer marketing campaign resulted in a record-breaking 70% increase in sales for a beauty brand within 24 hours of launch in 2019?

In the world of pop culture, celebrity influencer marketing has revolutionized how products reach consumers. Major brands now allocate significant portions of their marketing budgets to partner with the right faces that resonate with their target audience. Test your knowledge about this powerful marketing strategy that bridges pop culture icons with consumer products!

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• Kylie Jenner's collaboration with Balmain for Kylie Cosmetics
• Rihanna's limited edition Fenty Beauty release with ASAP Rocky
• Lady Gaga's Haus Laboratories partnership with Amazon
• Selena Gomez's Rare Beauty charitable foundation launch

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