Which music streaming platform first introduced the concept of 'direct-to-fan' product drops, allowing artists to surprise-release albums without traditional promotion cycles?

The music industry has undergone dramatic transformations with digital streaming platforms changing how artists release music. This trivia question explores one of the most significant product launches that revolutionized music consumption patterns. Test your knowledge of how product strategy in the music industry has evolved in the streaming era!

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SoundCloud, with its 'First on SoundCloud' program in 2012
Spotify, with its 'Spotlight' release format in 2014
Apple Music, with its 'Connect' feature in 2015
Beyoncé's self-titled visual album on iTunes in December 2013, pioneering the surprise digital drop model