Which presidential campaign pioneered the use of 'big data' analytics and microtargeting to identify, segment, and retain potential voters, revolutionizing political campaign technology?

The digital transformation of political campaigns has evolved dramatically over the past two decades. From basic websites to sophisticated data analytics and personalized voter outreach, technology now forms the backbone of modern political strategy. This trivia question examines a pivotal moment in campaign technology that fundamentally changed how candidates connect with and retain voter support. Test your knowledge of this intersection between politics and digital innovation!

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Barack Obama's 2012 reelection campaign with its Project Narwhal data platform
George W. Bush's 2004 campaign with its Voter Vault system
Hillary Clinton's 2016 campaign with its Ada algorithm
Donald Trump's 2016 campaign with Cambridge Analytica