Which company launched the first secure online retail transaction in history in 1994, marking the beginning of e-commerce as we know it today?

Before Amazon dominated online shopping, other pioneers laid the groundwork for e-commerce as we know it today. This trivia question explores a pivotal moment in retail history that forever changed how consumers shop. Understanding the early days of online retail reveals how quickly digital commerce evolved from experimental technology to economic powerhouse.

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NetMarket (selling a Sting CD on August 11, 1994)
Internet Shopping Network (selling computer equipment in April 1994)
eBay (selling a broken laser pointer in September 1995)
CompuServe (selling digital downloads through Electronic Mall in 1993)