Which innovative marketing campaign first used satellite-tracked animal migration data to create personalized donor connections, allowing supporters to 'follow' individual animals?

The world of wildlife conservation relies heavily on effective marketing campaigns to raise awareness and funding. One campaign in particular revolutionized how conservation organizations approach public engagement, setting records for fundraising and awareness. Test your knowledge of this landmark wildlife marketing initiative that changed how we connect people with animal conservation efforts.

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WWF's 'Adopt a Polar Bear' program
Save the Elephants' 'Follow the Herd' campaign
National Geographic's 'Photo Ark' initiative
The Serengeti Lion Project's 'Where's My Lion?' campaign