Which food company pioneered the first commercially successful edible packaging for ice cream, reducing plastic waste by over 70% since its introduction in 2019?

The food industry has been making significant strides in sustainable packaging solutions to reduce environmental impact. Many innovative companies are reimagining how food products are packaged, stored, and displayed in retail environments. This trivia question explores a groundbreaking sustainable packaging initiative that transformed a company's retail strategy and environmental footprint.

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Notpla (with their seaweed-based Ooho ice cream wrappers)
Häagen-Dazs (with their Loops reusable container system)
Ben & Jerry's (with their hemp-based biodegradable tubs)
Magnum (with their plant-cellulose stick wrappers)