Which innovative marketing campaign led to a 300% increase in telescope sales and astronomical app downloads during the 2017 Total Solar Eclipse?

In the competitive world of astronomy products and services, marketing innovation is crucial for capturing public interest in space exploration and astronomical equipment. One particular marketing campaign revolutionized how astronomy brands connect with consumers and significantly boosted public engagement with space science. Test your knowledge about this groundbreaking intersection of astronomy and marketing strategy!

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NASA's "Eclipse Experience" AR mobile app that showed virtual eclipse views and drove users to partner retailers
Celestron's "Path of Totality" cross-country tour featuring mobile observatory stations and social media integration
Google's "Sky Tonight" interactive billboards that displayed real-time constellation data visible from each billboard's location
Sony's "Capture the Cosmos" camera lens promotion that offered free eclipse filters with astronomy-grade lens purchases