Which streaming service first popularized the 'binge-watching' model by releasing entire seasons at once, fundamentally changing customer viewing behavior in the television industry?

The film and television industry has undergone a dramatic transformation with the rise of streaming services. This trivia question explores how major studios have adapted their customer experience strategies to compete in the digital age, focusing on one particularly innovative approach that changed viewing habits forever.

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Netflix with 'House of Cards' in 2013
Amazon Prime with 'Transparent' in 2014
Hulu with 'The Handmaid's Tale' in 2017
HBO with 'Game of Thrones' in 2011