When Nike first introduced their iconic Swoosh logo in 1971, how much did they pay the graphic design student Carolyn Davidson who created it?

Brand identity in sports has become a crucial aspect of market dominance. Athletic brands invest millions in developing recognizable logos and brand stories that resonate with consumers. Beyond visual elements, these identities often carry emotional connections and represent lifestyle choices for fans and athletes alike. Test your knowledge of one of the most iconic sports brand evolutions in history!

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$35
$1,200
$5,000
She wasn't paid but was given lifetime stock options instead