Which traditional art form inspired the award-winning 2022 redesign of Lunar New Year tea packaging that increased sales by 45% in Asian markets?

Traditional cultural symbols and designs are increasingly being incorporated into modern product packaging as brands seek to connect with consumers through heritage and authenticity. This trend spans various industries from food and beverages to cosmetics and home goods. How well do you know the intersection of cultural traditions and packaging design innovation? Test your knowledge about how brands are honoring cultural heritage through their visual identities.

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Chinese paper cutting (Jianzhi)
Japanese woodblock printing (Ukiyo-e)
Korean folk painting (Minhwa)
Vietnamese silk painting (Tranh lụa)