Which artist pioneered the 'surprise album drop' marketing strategy in 2013, releasing a full album with no prior announcement or promotion?

In the ever-evolving music industry, marketing innovations have transformed how artists connect with fans and promote their work. From physical album releases to digital streaming campaigns, the strategies used to market music have seen dramatic shifts over the decades. This trivia question focuses on a groundbreaking marketing campaign that changed how the industry approached album releases and created a template that many artists have since followed.

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Beyoncé with her self-titled album
Taylor Swift with '1989'
Drake with 'Nothing Was the Same'
Kanye West with 'Yeezus'