Which company first introduced the concept of a 'responsive logo' that automatically adapts its complexity based on the display size?

Throughout history, brand logos have evolved to reflect changing times and consumer preferences. Some logo redesigns have been revolutionary, introducing innovative elements that forever changed how companies presented themselves visually. This trivia challenges your knowledge about a significant invention in logo design history that transformed how brands communicate their identity across platforms. Test your knowledge about this pivotal moment in branding evolution!

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Google with its 2015 logo redesign
Coca-Cola with its 'responsive contour' system in 2013
MIT Media Lab with its algorithmic logo system in 2011
Apple with its simplified apple silhouette variations in 2007