Which sports brand was the first to launch a dedicated athleisure line that bridged performance sportswear with everyday fashion, sparking the modern athleisure movement?

The athleisure market has revolutionized both the sports and fashion industries, creating a multi-billion dollar segment that blends performance and style. What began as practical sportswear has transformed into everyday fashion, changing retail strategies across the board. Test your knowledge about this influential product category that has reshaped consumer trends and retail strategies in the sports industry!

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Lululemon with their 'Yoga-inspired athletic apparel' in 1998
Nike with their 'Nike Sport Culture' collection in 2002
Adidas with their 'Originals' lifestyle line in 2001
Under Armour with their 'Performance Lifestyle' category in 2005