Which innovative retail technology was FIRST widely adopted by major performing arts venues that fundamentally changed how audiences purchase tickets?

The performing arts industry has undergone significant retail transformations in how tickets, merchandise, and experiences are sold to audiences. From physical box offices to digital marketplaces, the business of selling performing arts has evolved dramatically. Test your knowledge about the retail technology that has revolutionized how we purchase and access theatrical experiences!

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• Ticketmaster's computerized ticket system (1976)
• Broadway's TKTS discount booth (1973)
• Virtual reality theater previews (1995)
• Mobile ticketing apps with seat visualization (2007)

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